Social media users rubbish at spotting sneaky ads, say boffins
https://www.theregister.com/2025/08/14/boffins_social_media_users_rubbish/
Social media marketers are getting better at hiding their promotions in posts, and researchers have found that users struggle to recognize when they’re being sold something. This clever approach allows influencers to blend ads seamlessly into their content, making it harder for followers to spot the difference between genuine engagement and marketing tactics. As brands capitalize on this trend, it’s crucial for social media users to stay alert and question what they see online.